Each nonprofit should submit a video which presents the below information within two minutes or less.  You MUST keep in mind that this video is intended as a marketing tool for the public.   United Way staff/volunteers should not be considered your primary audience.  The primary use of this video will be to capture the attention of school staff/civic organizations/businesses so they are compelled to “adopt” your nonprofit’s fundraising proposal that will be used to campaign for your cause and ultimately educate a group of the public about your agency. 

Formatting should be kept to a cell phone video or PowerPoint with voiceover. We are not looking for professional quality.  Creativity is encouraged where possible.  Be sure to include:

• Agency mission
• What impact will this have on those that you serve
• Total amount you would like to raise
• How would you like to partner with them? How can they help you in your mission?

See the budget attachment to document snapshot of your project funding needs.

EXPECTATIONS: 

If accepted as a partner in Love United Iredell, your organization will commit to planning and participating in the following activities:   

1. Review and apply training/educational materials to build your organization’s communication and development capacity.   
2. Outreach activities:  
   1. A minimum of two Facebook Lives on your Facebook and/or Instagram page which tag United Way of Iredell County (@UnitedWayofIredellCounty), use the #LoveUnitedIredell, and share your organization’s mission, message and promote Love United Iredell as a giving avenue for your organization.  (BONUS POINTS for making these fun and engaging with your audience)
   2. Share related press releases and interviews as selected by media outlets.
   3. Participate in interviews about your project as requested.  
   4. Commit to making consistent social media posts during the campaign.  This means you should average at least one post per day with the #LoveUnitedIredell included.  
   5. Personally, acknowledge and engage all donors with a thank you to follow-up after the event.   
3. Attend related events, such as an educational day at a school or campaign conclusion events, as planned.  
4. In the event that your own funds have been raised 100% we encourage you to choose other partner(s) non-profit and assist them in meeting their own goal.  We want to see as many projects 100% funded as possible!  This will require everyone to assist in cross-marketing where possible.   We know that so many organizations in our county are inter-related, that it is important to work together to meet our common missions of improving lives.  

Terms of Campaign Acceptance – Financial Accountability

1. United Way of Iredell County will collect and process all donations.  
2. Recipient organizations may not accept donations on behalf of the campaign and any funds not directed through United Way of Iredell County will not be eligible for any potential matching, or bonus dollars.   
3. Donations must be made online or by cash, check, or through transfers of stock to the United Way of Iredell County.  
4. Donations may not be used to pay for anything that might be perceived as a material benefit to the donor including dinner tickets, membership fees, golf fees, admission tickets, raffle tickets, event sponsorship or other gifts.  
5. Financial gifts should not be payments on existing pledges, payments for tuition or tithing.   
6. All public contributions must be submitted to United Way of Iredell County by March 1, 2022.   
7. Matching funds or prizes, if they become available, will be allocated proportionately based upon the total amount of donor designations.  
8. Campaign fund distributions will be made no later than March 15, 2022 and should be used by September 1, 2022.
9. Data provided in this application may be used in the promotional materials for the Love United Iredell.  
10. Project services funded through Love United Iredell fund distributions may not discriminate based on clients’ gender, ethnicity, religion, age, sexual orientation, and physical or mental disabilities.  
11. Each gift is 100% tax-deductible and irrevocable.  
12. Funded projects must be completed and reported back to United Way of Iredell County within 6 months.  There will be a short follow-up format provided that includes photos of the project.   

MANDATORY ATTACHMENTS CHECKLIST: